Certified Nutrition Coach • Online Coaching
TRAIN WITH
A REAL COACH
Personalized Nutrition • Weekly Accountability • Real Results
I'm not a 20-year-old influencer. I'm a real coach with over 24 years of real experience.
FOR 24 YEARS I'VE HELPED PEOPLE STEP ON STAGE IN THE BEST SHAPE OF THEIR LIVES.
AND I'VE HELPED MOMS, DADS, AND GRANDMAS LIVE LONGER, HEALTHIER LIVES.
Whether you want to step on a bodybuilding stage or just want to be healthy enough to chase your grandkids around the yard — I've got you. Same coach. Same dedication. Same 24 years of experience poured into every single client.
Competitors make up about 20% of who I coach. The rest are everyday people who just want to feel better, look better, and be around for the people who need them.
The Coach
MEET COACH
JIM MADSEN
Mentored & Coached By
Chris Cormier
IFBB Professional Bodybuilder & Renowned Coach — a true icon of the sport who shaped Jim's approach over multiple years of direct mentorship
Mentored & Coached By
Matt Jansen
Elite IFBB Coach to multiple Mr. Olympia champions — Jim trained directly under him, gaining competitive insight that sets his programming apart
With over 24 years in the fitness industry, my reputation was built on one thing: I genuinely care about every single client — and I give every single one of them the same exact attention. It doesn't matter if you're a champion, a future champion, a 16-year-old just starting out, or a 50-year-old busy mom or dad trying to lose weight. Everyone gets me. Everyone gets my full effort. I want everybody to succeed.
Who I Work With
👷
Blue-collar workers
Putting in long days, still showing up
👨👩👧
Busy parents
Balancing family, work & health
💼
Working professionals
No time to waste — results focused
🏆
Competitors
Contest prep done at the highest level
Competitors make up about 20% of my clients. The other 80% are everyday people who just want to feel better, lose weight, and get healthy — and they get the same dedication as anyone stepping on a stage.
I've stood on the Mr. USA stage multiple times — finishing in the top ten repeatedly, earning 1st Runner-Up in 2016, and building a career that includes over 40 overall titles between myself and my clients, features in fitness magazines, a role in the film Bigger (as legendary bodybuilder Bill Pearl), and appearances in mainstream TV commercials. I've also had the privilege of personally contributing to the development and formulation of nutritional supplements for multiple companies, and I've hosted seminars on nutrition, supplementation, and training at fitness expos around the world. I share those accomplishments not to impress you, but to assure you: every bit of knowledge I've gained from decades in this industry — from contest prep to lifestyle transformation — gets poured into every single client I coach. In an age where anyone with a ring light and a six-pack calls themselves a coach, you deserve someone whose track record speaks for itself. That experience isn't about me. It's about giving you the highest level of coaching possible, whether you're stepping on a stage or just stepping into a healthier life.
I've coached clients across the globe — from the 70-year-old grandmother who just wants to play with her grandkids without losing her breath, to the 35-year-old postpartum mom reclaiming her strength, to the 40-year-old dad who's tired of being out of shape, to law enforcement, military, and competitive athletes. Time zones don't matter. Wherever you are in the world, whatever your goal is, we can build a great working relationship. My coaching has helped clients reverse diabetes, get off blood pressure and cholesterol medications, and achieve the healthiest bodies of their lives.
- ▪ 24+ Years in the Fitness Industry
- ▪ 2016 Mr. USA — 1st Runner-Up
- ▪ 40+ Overall Championship Titles
- ▪ Featured in Fitness Magazines & Film
- ▪ International & Military/Law Enforcement Clients
- ▪ Helped Clients Reverse Diabetes & Reduce Medications
- ▪ Worldwide Fitness Seminars — Nutrition, Supplementation & Training
- ▪ Supplement Company Representative at International Fitness Expos
- ▪ Supplement Product Formulation Contributor — Multiple Companies
- ▪ Directly Mentored by IFBB Pro Chris Cormier — Years of Hands-On Coaching
- ▪ Directly Coached by Elite IFBB Coach Matt Jansen — Coach to Multiple Mr. Olympia Champions
- ▪ Majority of Clients Are Everyday Weight Loss & Lifestyle Clients
- ▪ Personalized Nutrition & Supplement Coaching Worldwide
The Difference
WHY PEOPLE CHOOSE
PHALANX HEALTH & FITNESS
I'm not a cookie-cutter coach. I never have been. Here's what actually sets me apart.
What Sets Us Apart
📱 Direct Access. No Gatekeepers. Ever.
You Get My Personal Cell Number.
Not a Bot. Not a Team. Me.
This is rare. Most coaches today hide behind apps, assistants, and automated responses. Every single one of my clients has my personal cell phone number — and they use it. Text me Sunday night at 10pm. I respond. Text me the morning of your show at 5am. I'm already awake waiting.
When you're struggling, when you're confused, when you're about to quit — I'm in your corner. Not a support ticket. Not a 48-hour response window. You will never feel alone in this process. That is a promise.
💰 Elite Coaching. Real-Life Pricing.
I know what it's like to work hard for every dollar. I've made a conscious decision to keep my coaching as affordable as possible — because I refuse to let price be the reason someone doesn't get healthy. Everyone deserves this. You shouldn't have to be wealthy to have a real coach in your life.
❤️ More Years. More Moments. More Life.
I've watched clients come off blood pressure medications. I've seen people reverse Type 2 diabetes. I've had clients tell me they can now play with their grandkids without losing their breath. That is why I do this. Whether your goal is to look better, perform at a higher level, or simply be around longer for the people who need you most — that's why I do this.
🏆 Contest Prep Done Right. I Actually Give a Damn.
Too many coaches hand you a diet and disappear. I'm not that coach. I treat every single contest as if I'm the one stepping on that stage. When I'm available and the show is within reach, I'm there with you — in person, the night before, waking up every two to three hours through the night to assess your conditioning, run you through posing, and make adjustments in real time. And when I can't be there in person? I'm still setting my alarm. I'm still FaceTiming you at 2am, 4am, 6am — checking your physique, making calls, and making sure you walk out looking your absolute best. No assistant coaches. No big team. No one else. Just me — every call, every check-in, every moment that matters. You will always work directly with me, and I will always care as much as you do.
🙋 You Don't Have to Be an Athlete to Belong Here
Most of my clients are regular people — parents, grandparents, busy professionals — who are tired of feeling stuck. They're not chasing trophies. They're chasing energy, confidence, and a longer, healthier life. That is my greatest work. Wherever you're starting from, we'll build something real together.
What To Expect
HOW IT WORKS
No magic. No secrets. Just a real coach who actually gives a damn.
You Talk. I Listen.
You tell me what you want — whether that’s stepping on stage under the lights, or being healthy and strong enough to chase your grandkids around the yard for years to come. I take both goals just as seriously. I ask a lot of questions. We figure out exactly where you’re starting from.
I Build. From Scratch.
No templates. No copy-paste. I write your nutrition plan, your training program, and your supplement protocol myself — built for your body, your schedule, your life.
You Check In. I Actually Read It.
Every week you send me updates — how you feel, how you look, what's working. I'm not some coach who glances at a check-in and says 'looks good.' I make adjustments based on what's actually happening.
We Adjust. You Adapt.
Your body changes. Your plan changes with it. We keep what's working, scrap what isn't, and stay moving forward. No guessing. No plateaus that last six weeks because nobody noticed.
You Put In The Work. Results Happen.
I can't do the reps for you. But I make damn sure you never waste one — and that every single effort moves you closer to where you want to be.
The Proof
REAL PEOPLE.
REAL RESULTS.
These are some of my clients — everyday people, competitors, and everyone in between. No filters. No tricks. Just what happens when you follow the plan.
96 transformations — tap any photo to view
Client Love
WHAT THEY SAY
Two Apps. One Coach. Zero Guesswork.
YOUR ENTIRE PROGRAM
IN YOUR POCKET
Every plan I build is hand-crafted — personally written by me, for you. Not a template. Not a copy-paste. When you're a Phalanx client, you get two dedicated apps that put everything you need right at your fingertips, every single day.
Workout App — Phalanx Health & Fitness
Every Rep. Planned by Jim.
Your custom training program lives inside the Phalanx Health & Fitness app — powered by EverFit, a world-class workout platform where every exercise, every set, every rest period has been personally programmed by Coach Jim. Follow your plan with video demonstrations, track your weights, and never wonder what to do in the gym again.
- Hand-built training programs — no templates
- Exercise videos & step-by-step instructions
- Track sets, reps & weights over time
- Programs updated as you progress
Nutrition App — Phalanx Fuel
Every Meal. Built for You.
Phalanx Fuel is your private nutrition hub — where your custom diet plan, supplement protocol, and direct line to Coach Jim all live in one place. No more searching through emails or trying to remember what you're supposed to eat. It's all there, always updated, always yours.
- Custom nutrition plans — written personally by Jim
- Full supplement protocols & timing guides
- Direct messaging with Coach Jim
- Weekly check-in & plan update notifications
"I don't hand you a login and disappear. These apps are the tools — I'm the coach behind every single thing inside them."
— Coach Jim Madsen
Choose Your Path
COACHING PROGRAMS
Workout Access Only
$100/moTraining platform only
- Access to Phalanx Health & Fitness training app (powered by EverFit)
- Hand-built custom workout program by Coach Jim
- Exercise videos & step-by-step instructions
- Track sets, reps & weights over time
Full Coaching Program
$1,300One-time payment covers first 4 months · Then $250/mo ongoing
- 📱 MY PERSONAL CELL NUMBER — Text me directly. No assistant. No bot. No support ticket. Every client I coach gets my actual cell number and I respond personally. Direct access like this is rare in coaching — and it makes all the difference.
- I write your nutrition plan personally — not a template, not an algorithm. Built specifically for you.
- Your training program is built from scratch for your body, your schedule, your gym.
- A complete supplement protocol based on your goals — I've helped formulate products for multiple companies. I know this stuff inside and out.
- Weekly check-ins where I actually read what you send and adjust your plan accordingly.
- Access to both apps — Phalanx Health & Fitness (workouts) + Phalanx Fuel (nutrition).
- After the first 4 months — $250/mo to keep the coaching going for as long as you want.
In-Person Sessions
$80/hrExtremely limited availability
- One-on-one sessions with Coach Jim
- Available exclusively at War House Gym — San Diego, CA
- Personalized hands-on coaching
- Extremely limited spots — serious inquiries only
* In-person sessions available exclusively at War House Gym, San Diego, CA. Subject to availability.
Trained by the Best
COACHED BY
JIM MADSEN
Work directly with a 24-year veteran coach and gain access to the system used to transform 400+ clients worldwide.
Ready to Start?
APPLY FOR COACHING
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